I’m a Product Designer working remotely from home or wherever my frequent-flyer program allows me to. I hack into business rules and regulations to find exceptions and loopholes that allow for innovation. Here you’ll find some of the projects I worked on and learn about my work process.
Fun facts:
From 🇧🇷 but also lived in 🇪🇨, 🇺🇸 and 🇨🇦
I optimize 💳 reward points to travel a lot
Danced tango professionally 💃🏻
I would pick tea over ☕ at anytime
Anywhere office advocate 🌎
My favorite cuisine is 🇯🇵 🇵🇪 fusion
I believe down to my core that Design is about solving unique problems, and there’s no cookie-cutter way of doing it. Design is about bringing delight to ordinary things while enabling users to fulfill their goals in the most seamless way. If there's one lesson I've learned throughout my career, is that the same ideas or concepts might mean different things to different people, and as a designer I should be conscious of this at all times.
<aside> 🔍 Research When I join a project the first thing I try to figure out are who are my coworkers and stakeholders, then try to set up meeting with all of them to understand their goals and past experiences working with Designers, in order to acknowledge expectations and how to address them. In parallel, I look after existing information such as customer reviews, benchmarks, desk research, product discovery boards and public information gathering when applicable.
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<aside> 💡 Concept In order to validate ideas, this is the part I start to ideate some concepts in the form of user flows and wireframes using tools such as Figma. After that, I share my findings with stakeholders with the aid of a visual presentation. From this moment, I discuss with the product team what should be prioritized for this delivery and the points of interest that need further validation.
At this point, I start the design part where includes applying the style guide and creating a high-fidelity prototype to test with some potential users. When applicable, I create the documentation with experience guideline and style guide.
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<aside> 📊 Development The last part of my process is normally when I deliver all the assets to the development team. Whenever possible, I also do user testing on this part, creating assumptions to understand the user’s behavior whenever interacting with the product. I also look at analytics data, producing reviews to be shared with the team and decide whether adjustments are necessary or not.
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